Kim Lim is the President of the Breast Cancer Welfare Association Malaysia (BCWA) and a passionate advocate for the breast cancer community. With over 15 years of experience in local and international brand building, she is a former General Manager at a multinational corporation and earned her MBA in International Business. A breast cancer survivor, Kim found support through BCWA and currently a peer mentor through the Global Focus on Cancer - Stronger Together Peer Support programme. She aims to ensure that breast cancer patients have access to the support they need, while encouraging survivors to use their lived experiences to advocate for change.